Great City Growing Greater

The evolution of downtown La Crosse over the last five years has been significant, with over four million dollars invested in office space, retail, restaurants, educational facilities, convention space and hotel rooms. Downtown La Crosse is a vibrant city center that offers impressive amenities including living, shopping, arts and entertainment. The dramatic growth is providing a surge in momentum for even more development. In the past five years, 110 new businesses have started in downtown, and 90 of those businesses remain. In 2015, La Crosse, Wisconsin was named #10 in the top ten small cities to start a business in the United States by Entrepreneur magazine. Launch your new business in downtown La Crosse and join us as we grow greater every day and work to create a true downtown community for those who live, work and play!


Explore the resources we have for all your business needs here:

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Launch La Crosse

La Crosse is a collaborative environment for you to start or grow your business. The Launch La Crosse initiative is a partnership of La Crosse area economic development organizations. Launch La Crosse connects aspiring, emerging and established businesses in La Crosse County to a network of entrepreneur resource providers who can help with business planning, capital resources, grants, financing, entrepreneurial training, market research, site selection and access to networking and mentors. This initiative is designed with specific components and resources to grow and support local businesses with everything they need to get their business off the ground or to take it to the next level. 

We strongly encourage looking into the resources this initiative has to offer if you’re looking to start, grow, or reignite your business in downtown La Crosse.

Additional resources can be found here.

Small Business Recovery Fund

Locally owned businesses are the source of vibrancy, recreation, and growth within our community, stability in our neighborhoods, and gainful employment for residents. The pandemic spread of COVID-19, and subsequent measures put into place to preserve our public health and safety, have caused many area businesses to close or operate at an extremely reduced capacity.

As many businesses work to meet the persistent demands of their fixed costs during these difficult and uncertain times, it’s becoming increasingly apparent that the financial burden for many may be too much to bear.

The Small Business Resiliency Fund will provide grants up to $5,000 to small, locally owned retail, restaurant, or personal service storefront businesses with 1-20 employees located in La Crosse County. The grant period is rolling, meaning applications will be reviewed as they are received. Awards ​will be made every two weeks as long as funding is available.

Additional information can be found here.

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