Imagine and Plan

These resources in collaboration with other local organizations will help to imagine and plan your new or expanding business!


Pop-Up Shop Program

This program is one of our newest resources for business owners. This program, in collaboration with CouleeCap, allows for startup businesses to test their business out by receiving a trial run in a prime storefront location in Downtown La Crosse. Business owners will get the first three months free and will get to test out their business idea without the initial long-term commitment of opening a business location. For questions on this program you can contact Aaron Reimler, CouleeCap business and income developer ([email protected]) or Downtown Mainstreet Executive Director, Robin Moses ([email protected]).


Co.Starters program is a nine-week business owner and entrepreneur program. This program is for anyone interested in launching a new product or service but aren’t sure how to do it. It’s a great learning tool that provides the skills, insights and relationships needed to plan out and launch a new idea. For questions on this program you can also contact Aaron Reimler at CouleeCap and can apply online at

Entrepreneurial Training Program

The Entrepreneurial Training Program (ETP) at the Small Business Development Center at the University of Wisconsin – La Crosse helps those in need of planning out their businesses or entrepreneurial ideas and lets them test it out, rework it and then eventually create a complete business plan. More information on the Small Business Development Center, and specifically this program can be found here.

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