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If you are interested in sponsoring one of our events, please email

  • Downtown Walk Around
    Thu, Jun 01
    La Crosse
    Take the walking challenge while discovering downtown La Crosse! Participate by obtaining a Downtown Walk Around card and visit each business to receive a stamp to qualify for great downtown prizes and gift certificates. More information to come on our social media & newsletters!
  • Classic Car Show
    Sat, Jun 10
    La Crosse
    Cruise on downtown for classic cars & live tunes.
  • First Friday Art Walk
    Multiple Dates
    Sat, Jul 01
    La Crosse
  • Summer Days
    Fri, Jul 28
    La Crosse
    Celebrate summer in La Crosse with sidewalk sales, discounts, live music, good food, & more! Visit the Facebook event page for all activity and event details!
  • Sat, Oct 28
    La Crosse
    Bring the family downtown, dress up in your favorite costume, and enjoy treats from your favorite downtown businesses! Visit the Facebook event page for all event details! @DowntownMainstreetLaCrosse
  • Holiday Open House
    Fri, Nov 10
    La Crosse
    Welcome the holiday season into downtown by participating in the annual Holiday Open House! On Friday, November 10th, downtown businesses will be open until 8 pm. Begin your holiday shopping by buying local! Visit the Facebook event page for all event details! @DowntownMainstreetLaCrosse
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