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If you are interested in sponsoring one of our events, please email

  • Downtown Dining Week
    Mon, Mar 27
    La Crosse
    Experience La Crosse restaurants this Spring, one bite at a time through this event! Downtown restaurants will curate a special menu at a special price for you to enjoy throughout the week! Visit the Facebook event page for all participating restaurants & event details. @DowntownMainstreetLaCrosse
  • Spring Fever
    Fri, Apr 21
    La Crosse
    Kick off the spring season by taking a stroll and shopping around beautiful Downtown La Crosse, while supporting the amazing local businesses! Retailers will participate by extending their hours and having special promotions.
  • Downtown Clean-Up Day
    Sat, Apr 22
    La Crosse
    Help us clean up our beautiful city that we all live, work, play, and learn in! This community event pairs downtown businesses with community members and students from UWL, Viterbo, and Western Tech, to create a downtown area clean up.
  • Sun, Apr 30
    La Crosse
    Take a tour of private apartments & Airbnb's in downtown La Crosse. See what the buzz is all about living downtown next to charming shops, cafes, museums, & Riverside Park!
  • Downtown Walk Around
    Mon, May 01
    La Crosse
    "Take the walking challenge while discovering downtown La Crosse!" Customers participate by obtaining a Downtown Walk Around card and visit each business to receive a stamp to qualify for great downtown prizes and gift certificates. More information to come on our social media & newsletters!
  • Classic Car Show
    Sat, Jun 10
    La Crosse
    Cruise on downtown for classic cars, live tunes, & the 50th Anniversary of American Graffiti at the Rivoli Theatre!
  • Summer Days
    Fri, Jul 28
    La Crosse
    Celebrate summer in La Crosse with sidewalk sales, discounts, live music, good food, & more! Visit the Facebook event page for all activity and event details!
  • Sat, Oct 28
    La Crosse
    Bring the family downtown, dress up in your favorite costume, and enjoy treats from your favorite downtown businesses! Visit the Facebook event page for all event details! @DowntownMainstreetLaCrosse
  • Holiday Open House
    Fri, Nov 10
    La Crosse
    Welcome the holiday season into downtown by participating in the annual Holiday Open House! On Friday, November 10th, downtown businesses will be open until 8 pm. Begin your holiday shopping by buying local! Visit the Facebook event page for all event details! @DowntownMainstreetLaCrosse
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