• Downtown Walk Around
    Sun, May 01
    Downtown La Crosse
    "Take the walking challenge while discovering downtown La Crosse!" Customers participate by obtaining a Downtown Walk Around card and visit each business to receive a stamp to qualify for great downtown prizes and gift certificates.
  • Historic Downtown Day
    Sat, Oct 15
    Downtown La Crosse
    Celebrate the history of downtown La Crosse with fun acitivities for the whole family! The full list of events will be posted to the Facebook event page: Historic Downtown Day 2022
  • Summer Days
    July 29-30
    La Crosse
    Enjoy Sidewalk Sales discounts, live local music, historic downtown tours, a selfie scavenger hunt, and more! Bring friends and family downtown to support small businesses!
  • Dinner on the River
    La Crosse
    Annual fundraiser for Downtown Mainstreet Inc.

If you are interested in sponsoring one of our events, please email