Rotary Lights, Inc.

P.O. Box 215

(608) 784-9993

Rotary Lights is an annual gift to the Coulee Region as a cooperative effort among the area’s Rotary Clubs, numerous other non-profit groups and volunteer organizations, sponsors, and last but not least – the amazing individuals that make up our Steering Committee and Board.

This annual display began in the year of 1995 and has grown tremendously since then due to the fantastic support from the greater La Crosse community.  Nearly 300,000 visitors per year enjoy this holiday tradition while driving, walking or taking a carriage ride through Riverside Park.


Opening Day is always the Friday after Thanksgiving with the parade starting from downtown at 5pm. The lights are then shut off for the final time after the New Year’s Eve late fireworks show.

The park opens at 5:00 p.m. daily and gates will close after the last car in line at 10:00 p.m. with the following exceptions:

Christmas Eve: 5 pm – 9 pm
Christmas Day: 5 pm – 9 pm
New Year’s Eve: 5 pm – 1 am


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