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Since 1990, DMI has led the transformation of Downtown La Crosse into a thriving economic and leisure hub for the region. DMI memberships help ensure that these critical functions continue and a vibrant Downtown La Crosse is supported.

1. Marketing and promotional initiatives that draw visitors to downtown

2. Advocacy that ensures downtown businesses and residents are well represented in civic and government decision making

3. Beautification and public/private investment partnerships that ensure downtown is inviting and safe

4. Economic vitality initiatives to support new and existing businesses and inspire the spirit of entrepreneurship

Become a DMI member and a partner in the future of our downtown!




includes $25 cleaning and beautification donation



includes $25 cleaning and beautification donation



includes $25 cleaning and beautification donation



includes $25 cleaning and beautification donation



includes $25 cleaning and beautification donation

DMI Logo.png


Downtown Mainstreet’s investors and members enjoy valuable benefits such as business promotion, networking opportunities, online listings, exposure at downtown events, business assistance programs, and the Downtown Gift Certificate Program. 


 Gift Certificate Program                    Committees and Community Involvement

Downtown Mainstreet Gift Certificates are a popular item for gift giving in La Crosse! 


With nearly 100 participating Members, gift giving is easier with a DMI Gift Certificate.

Participate in the program and promote your business to downtown residents, employees, thousands of college students and out-of-town visitors.

Members are encouraged to join a committee and lend their expertise to Downtown La Crosse.

Organization and Membership

Monthly meetings offer a way for members to stay informed on issues and upcoming events.  There are many opportunities for members to promote their business and network with other businesses. Roundtable Events provide DMI the opportunity to share best practices and dig deeper on important issues. Members are invited to the exclusive Quarterly Socials as an opportunity to network with other businesses and learn about their stories of success.

Promotions and Events

Street festivals, retail events, and image development campaigns are some of the many ways that we encourage consumer traffic in the downtown district. Marketing entices the community, and visitors to SHOP . EAT . PLAY. STAY! A few of the events promoted downtown are: Downtown Dining Week, Summer Days, Fall Fest, Downtown Haunted Halloween, Small Business Saturday and Annual Fundraisers.

Design and Beautification

Design involves creating an environment where people want to spend time. First impressions have a lasting influence. Rehabilitated buildings, enticing window displays, clean streets and sidewalks, facade improvements and art projects present an appealing image to potential customers, tenants, and investors. Enhance Grants offer up to $500 matching grants for paint and fix-up, signage and awnings. Elevate Facade Grants offer up to $20,000 matching grants for facade improvement. Our Design and Beautification Program works with the city to improve our downtown through graffiti and pigeon control, floral and tree planters, banners, and overall cleanliness.

Economic Vitality

Economic Vitality involves analyzing current market forces to develop long-term solutions. Sharpening the competitiveness of our traditional merchants, recruiting new businesses, creatively converting unused space for new uses, promoting downtown living, and new business assistance program are examples of our initiatives. We work to foster an entrepreneurial spirit and a downtown district that grows greater each day. Launch La Crosse offers assistance programs for new business start-up, incubation and expanding businesses. This program works to cultivate small business and fill empty storefronts. Ignite New Business Grants offer up to $5,000 in a competitive new business grant contest. Accelerate Business Grants offer up to $5,000 in a competitive existing business grant contest.

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