Downtown Mainstreet Inc. was created in 1990 to oversee, coordinate and facilitate the revitalization of La Crosse’s central business district.
DMI is a private, non-profit organization founded by businesses and financial institutions to help restore the downtown district’s role as the center of the Coulee Region.
DMI originated because of a need for an organization to bring various groups together to complete the City Vision 2000 Downtown Master Plan, which outlines a vision and strategy for Downtown La Crosse. The City Vision 2000 Downtown Master Plan was completed in 1992 and was the impetus for much of the public and private investment that has taken place since.
"We know that our Community is changing, so let’s change with it to better serve it."
A message from Executive Director, Terry Bauer
Events & Promotions Coordinator
"I love seeing our visions become a reality and being able to bring the community together through our fun events."
"For the past eight years, I've basically gotten paid to get my morning exercise."
Director of Sidewalk Cleanup and Landscaping
Marketing and Digital Strategy Intern
"The most fulfilling thing about my work is connecting others with their community."
"I truly believe in the important role that small businesses play in the La Crosse community."
"I'm excited to work with DMI because I really enjoy the area and I want to help our local businesses."
"I've always loved being involved within my community and making new connections."
"I am excited to work in a fun and fast paced environment as I can visually see the results of our work affect the
La Crosse community in a positive way.”
BOARD OF DIRECTORS
"I volunteer with DMI because I love being at our many great places to eat, drink, shop, and play, with friends and strangers alike, in historic Downtown."
"La Crosse is a very special destination
city nestled in the beautiful Driftless Region."
"I love my downtown and am so proud of how we have all pulled together."
Chris Butler - Verve Credit Union
Jesse Fanciulli - Century Link
Brian Fukuda - La Crosse County
Julie Henline - Gensler
Chris Kahlow - La Crosse City Council
Tom Knothe - Viterbo University
Greg Reichert - UWL Foundation
Mary Larson - Larson's General Store
Sandra Earp - Associated Bank
Cathy Fox - Coldwell Banker
Mary Hemmersbach - Gundersen
Dan Howes - Howes Diamond Jewelers
Jessica Kirchner- Moen Sheehan Meyer LTD
Jennifer Kloehn - The Weber Group
Jay Lokken - RLR Properties
Kris Salzwadel - La Crosse Center