Downtown Mainstreet Inc. was created in 1990 to oversee, coordinate and facilitate the revitalization of La Crosse’s central business district.
DMI is a private, non-profit organization founded by businesses and financial institutions to help restore the downtown district’s role as the center of the Coulee Region.
DMI originated because of a need for an organization to bring various groups together to complete the City Vision 2000 Downtown Master Plan, which outlines a vision and strategy for Downtown La Crosse. The City Vision 2000 Downtown Master Plan was completed in 1992 and was the impetus for much of the public and private investment that has taken place since.
"For the past eight years, I've basically gotten paid to get my morning exercise."
Director of Sidewalk Cleanup and Landscaping
Community Engagement Director
BOARD OF DIRECTORS
"La Crosse is a very special destination city nestled in the beautiful Driftless Region."
"I love my downtown and am so proud of how we have all pulled together."
Sam Bachmeier - La Crosse County
Chris Butler - Verve Credit Union
Whitney Hegseth - Gensler
Will Kratt - ISG
Jay Lokken - RLR Properties
Greg Reichert - UWL Foundation
Annette Steele - Quartz
Carley Buisman - Gundersen Health
Brian Fukuda - La Crosse County
Dan Howes - Howes Diamond Jewelers
Jennifer Kloehn - The Weber Group
Mary Larson - Larson's General Store
Kris Salzwadel - La Crosse Center