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ABOUT DMI

Downtown Mainstreet Inc. was created in 1990 to oversee, coordinate and facilitate the revitalization of La Crosse’s central business district.

 

DMI is a private, non-profit organization founded by businesses and financial institutions to help restore the downtown district’s role as the center of the Coulee Region.

DMI originated because of a need for an organization to bring various groups together to complete the City Vision 2000 Downtown Master Plan, which outlines a vision and strategy for Downtown La Crosse. The City Vision 2000 Downtown Master Plan was completed in 1992 and was the impetus for much of the public and private investment that has taken place since.  

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Mary Larson

"Downtown Mainstreet is working collectively for the betterment of downtown. When our downtown thrives, our community thrives." 

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Marissa Mundinger

Events & Promotions Coordinator
marissa.mundinger@lacrossedowntown.com

"I love seeing our visions become a reality and being able to bring the community together through our fun events."

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Fritz Fayreweather

"For the past eight years, I've basically gotten paid to get my morning exercise."

Director of Sidewalk Cleanup and Landscaping

BOARD OF DIRECTORS

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Andrew Steger

President

"La Crosse is a very special destination city nestled in the beautiful Driftless Region."

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Kelsey Williams

Secretary

"I love my downtown and am so proud of how we have all pulled together."

Sam Bachmeier - La Crosse County

Chris Butler - Verve Credit Union

Whitney Hegseth - Gensler

Will Kratt - ISG

Jay Lokken - RLR Properties

Greg Reichert - UWL Foundation

Annette Steele - Quartz

Carley Buisman - Gundersen Health

Brian Fukuda - La Crosse County

Dan Howes - Howes Diamond Jewelers

Jennifer Kloehn - The Weber Group

Mary Larson - Larson's General Store

Kris Salzwadel - La Crosse Center

Board Members

COMMITTEES

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Economic Vitality

Sam Bachmeier
Committee Chair

 

Design
& Beautification


Annette Steele
Committee Chair


 

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Promotions
& Special Events


Carley Buisman
Committee Chair


 

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Organization
& Membership


Whitney Hegseth
Committee Chair


 

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